About This Blog

This blog was created as part of a class project in a Digital Marketing course. Even though I have wanted to start a blog several times before, I lacked the motivation and structure needed to do so. Here, I plan to share what I learn about marketing and analytics in general and hopefully turn those into readable blog posts that people with similar interests might find useful.

The blog's name and domain (swot.blog) are obviously intentional nods to the SWOT Analysis framework.